This week's indicator is $700 billion, which is the annual potential savings in global consumer goods from material reduction and reuse. The study by The Ellen MacArthur Foundation points to tactics such as textile collection, reusable packaging, and food waste recovery as ways to capture this value.
By Dan Saccardi
I recently concluded a yearlong experiment to track what I eat on a daily basis, not to count calories but to measure—and manage—my environmental impact.
As a sustainability consultant, I've counseled clients that "you can only manage what you measure," but I've not as rigorously applied this adage to my personal life. So, to borrow another adage, I decided to practice what I have preached.
By Stephen Linaweaver
Last month, Joel Makower, executive editor of the GreenBiz Group, wrote that green marketing is over. His conclusions, similar to those of a recent study by OgilvyEarth, ignited impassioned commentary among green consultants and marketers.
While Joel doesn’t directly define green marketing in the piece, his implicit definition is narrow. “Green marketing… is aimed at getting people to buy stuff that is better for the environment,” he writes. It focuses on a “more just and sustainable world;” any marketing that focuses on non-environmental aspects of a product (e.g., hybrid cars’ convenience) isn’t “green marketing”. Furthermore, Joel points out that “the business-to-business landscape is wholly different. A wide range of things companies buy… are being marketed effectively for their environmental attributes.”
Last Thursday night on the kayak home I encountered a traffic jam of container ships jockeying for position in the San Francisco Bay. When I started kayak commuting, in October of 2009, I went months before coming across more than one or two ships on a commute. Last night there were five.
The Ying Mang March, meanwhile, radioed in, “Channel 14, I am going to wait here till this traffic clears.” That is not an 18-wheeler idling by the side of the road. That is 100,000 tons of sea-going vessel, parked next to Alcatraz Island at a burn rate of $70 a minute. The economy, it appears, is back.
(co-authored with Rupesh Shaw, Intuit)
When Deron Beal, executive director and founder of Freecycle, first started down this path seven years ago, he thought that the joy of getting stuff for free would drive the growth of the community. What he found is that the emotional satisfaction, the feeling of giving something you have but don't need to someone who really wants it, kept bringing people back.