October 3-5, 2012 | Austin, Texas | Michael Ellis speaking

Read here for a sneak peek of the unique perspectives featured on our panel, "Why Should I? Approaches to Drive Behavior Change."

See this panel in person on Thursday, October 4th at 11:15 a.m. CDT at the AT&T Conference Center in Room 201. We will be live-tweeting, so be sure to join the conversation by tweeting your questions to the panelists @Green_Order during the session.