Masco case study

CASE STUDY: MASCO

MASCO'S Challenge
Masco retained GreenOrder to:

Develop a cohesive sustainability strategy that stems from the organization's corporate leadership but is implemented by and supported throughout the business units
Craft an implementation plan to launch the sustainability strategy and cascade it throughout the organization
Create tools and processes to support product innovation, market intelligence, and routine operations
Devise a go-to-market strategy and assess whether an internal green brand is appropriate

GreenOrder's Approach
Key components of GreenOrder's work included:

In-depth interviews and employee survey to gauge the attitudes of Masco's staff towards sustainability
Competitive analysis by product platform, resulting in recommendations for prioritization of green product development specific to each product platform
Cross-function and cross-business unit workshops to inform strategy development
Priority and goal right-sizing and action prioritization by core functional area
In-depth scenario analysis of several different green branding paths and development of green messaging guidelines
Implementation playbook to translate enterprise-level strategy to business units
Performance framework in the form of a pan-Masco scorecard for green products

Results
Through our work, Masco:

Launched its first enterprise-wide strategy and established pathways for collaboration across business units
Developed its first set of environmental goals, with criteria and immediate targets for green product sales
Created the position of VP of Sustainability

Download the case study on GreenOrder's work with Masco