By Jill Bunting
October 26, 2011

The era of cloud computing is upon us. The market for cloud services is expected to exceed $241 billion by 2020 and cloud providers are rushing to take advantage of the opportunity.
As cloud providers compete in a crowded market, environmental performance has emerged as a differentiator.

Cloud computing has always been an inherently greener choice than on-site solutions. Not all clouds, however, are equally green, and governments, activists, and customers are increasingly taking note of the greenness of various cloud offerings.

A truly green cloud is both "lean" (in terms of amount of energy used) and "clean" (in terms of energy sources).
Cloud providers who can demonstrate the cleanness and leanness of their offerings can help customers meet sustainability goals and stand to reap huge rewards.

Read and see more: GreenBiz