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CASE STUDY: GENERAL MOTORS
Serving as trusted strategic advisor
GreenOrder advises General Motors on a broad range of environmental strategy issues, including petroleum displacement through vehicle electrification. Our work with senior GM leadership includes facilitation of a pioneering and industry-leading utility working group to prepare infrastructure for electric vehicles like the Chevrolet Volt.
General Motor's Challenge
General Motors (GM) retained GreenOrder to:
- Focus its sustainability strategy: Ensure that GM's strategy remains targeted and credible
- Support communications: Deliver an authentic and substantive message on corporate and brand sustainability initiatives
- Facilitate relationships: Support outreach and partnership opportunities for environmental leadership
GreenOrder's Approach
To tackle these challenges, GreenOrder has focused on:
- Stakeholder outreach: Facilitating outreach opportunities with NGOs and other thought leaders for dialogue on key programs and initiatives
- Green marketing: Providing analysis and recommendations around messages related to sustainability and green jobs, as well as high-profile communication channels
- Partnerships: Facilitating critical business partnerships, such as the pioneering collaboration with major US utilities and the Electric Power Research Institute (EPRI) to prepare for the roll-out of plug-in electric vehicles
GreenOrder helped GM facilitate partnerships key to the rollout of the Chevrolet Volt
Results
Through our work, GM has:
- Developed a critical understanding of the views and priorities of key players and organizations in the environmental community
- Gained insights into green jobs in the auto industry and the potential role of GM in advancing this growth opportunity
- Enhanced important relationships with the Electric Power Research Institute (EPRI) and utilities and made significant progress toward plug-in vehicle roll-out
Download the case study on GreenOrder's work with General Motors General Motors website
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