Creating a tipping point for electric vehicle adoption

Estimates of electric vehicle (EV) share of the automobile market by 2020 vary widely, with projections as low as 2% and as high as 15% (Goldman Sachs, NRDC, BCG, IHS, Deutsche, IEA).  While 40% of consumers are “extremely interested” in purchasing an EV, according to Pike Research, without a convergence of technologies, services, and infrastructure this interest will not translate to actual sales.  This convergence is dependent on thoughtful collaboration between car companies, electric vehicle supply equipment (EVSE) companies, network solution providers, policy makers, and customers.