"GM turns to GreenOrder for market-focused advice on the environment and energy issues that are critical to our business."
Elizabeth Lowery VP, Environmental, Energy, and Safety Policy
General Motors
CASE STUDY: GENERAL MOTORS
Serving as a trusted strategic advisor
GreenOrder advises General Motors on a broad range of environmental strategy issues, including petroleum displacement through vehicle electrification. Our work with senior GM leadership includes facilitation of a pioneering and industry-leading utility working group to prepare infrastructure for electric vehicles like the Chevrolet Volt.
General Motors's Challenge
General Motors (GM) retained GreenOrder to:
Focus its sustainability strategy: Ensure that GM's strategy remains targeted and credible
Support communications: Deliver an authentic and substantive message on corporate and brand sustainability initiatives
Facilitate relationships: Support outreach and partnership opportunities for environmental leadership
GreenOrder's Approach
To tackle these challenges, GreenOrder has focused on:
Stakeholder outreach: Facilitating outreach opportunities with NGOs and other thought leaders for dialogue on key programs and initiatives
Green marketing: Providing analysis and recommendations around messages related to sustainability and green jobs, as well as high-profile communication channels
Partnerships: Facilitating critical business partnerships, such as the pioneering collaboration with major US utilities and the Electric Power Research Institute (EPRI) to prepare for the roll-out of plug-in electric vehicles
GreenOrder helped GM facilitate partnerships key to the rollout of the Chevrolet Volt
Results
Through our work, GM has:
Developed a critical understanding of the views and priorities of key players and organizations in the environmental community
Gained insights into green jobs in the auto industry and the potential role of GM in advancing this growth opportunity
Enhanced important relationships with the Electric Power Research Institute (EPRI) and utilities and made significant progress toward plug-in vehicle roll-out
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