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"GreenOrder has been a close and valued partner in the creation and ongoing
evolution of ecomagination, helping ensure its continued
relevance to our customers and shareholders."
Steve Fludder
VP ecomagination
GE |
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| CASE STUDY: GENERAL ELECTRIC | Using green as a source of growth
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Since mid-2004, GreenOrder has been the principal advisor to GE at the highest levels on the creation, implementation, and ongoing development of its award-winning, multi-billion dollar ecomagination initiative.
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General Electric's Challenge
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General Electric (GE) retained GreenOrder to:
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Address customer needs: Meet growing customer demand for more energy efficient products with associated environmental benefits
Devise a consistent strategy: Create an environmental strategy that reinforces GE's business strategy
Promote innovation: Increase innovation in product design around energy and environmental challenges
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GreenOrder's Approach
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To tackle these challenges, GreenOrder has focused on:
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Strategy: Helped create ecomagination strategy to encourage the development of and certify GE products that deliver significant operating and environmental benefits to customers. Advise on ongoing evolution of ecomagination strategy, meeting regularly with Jeff Immelt and other senior leaders
Green marketing: Provide in-depth technical analysis and verification of ecomagination marketing claims along with ongoing green marketing counsel
Stakeholder engagement: Connect GE to critical stakeholders in government, the environmental NGO community, and the private sector to create future opportunities
Business unit support and product development: Provide training to ecomagination leaders across GE, conduct ecomagination growth strategy workshops, and partner on development of new products including the first US credit card to offer CO2 offsets
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Results
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GE’s ecomagination initiative has:
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Achieved over $17B in ecomagination revenue and $1.4B in related R&D in 2008 across a portfolio of more than 75 products and services
Cut GE annual energy costs over $100M while reducing greenhouse gas emissions and water usage
Enabled innovative partnerships (e.g., GE-Google on smart grid), productive government engagement, and greater collaboration across GE’s businesses |
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