By Adam Happel
October 24, 2011

Although we've made advancements in electric vehicle (EV) technology and adoption in the past few years, uncertainty remains about the future of EVs.

This reality was highlighted at the Business of Plugging In 2011 conference held last week in Dearborn, Mich. Three major themes emerged during the event, which was attended by thought leaders in the electric vehicle space, including representatives from automakers, suppliers, utilities, policy makers and academics.

1. Difficult Forecasting Leads Automakers to Hedge Bets
Surveys have shown that customers are willing to consider a plug-in electric vehicle (PEV) for their next automobile purchase, with numbers generally in the 50 percent range of respondents (source and source). Nonetheless, market penetration of more-conventional hybrid electric vehicles (HEV), such as the Toyota Prius, has struggled to break 3 percent of total automobile sales each year.

Full article: GreenBiz

If you’d like to learn more about the future of EVs and how collaboration is changing the automotive industry, you can attend our upcoming EVs and NGVs Conversation with Clean Technology Experts webinar on November 11th.